
Luv-Hertz is, Mastering Engineer - Ben Shepherd
I have been making Vinyl records and CDs and DVDs, Monday to Friday, 9 to 5 for more than a decade (since 2014) in my role as the head of the audio department and main Pre-production engineer at www.discmanufacturingservices.com During this time, I have checked, signed off on, overseen, finalised, and gotten into production, tens of thousands of albums. In addition to this, I have also been mastering albums for production as a mastering engineer since 2020.
I feel my ‘golden ears’ have been well earned by way of working on a huge variety of musical styles, quality, and type over the years. This has put me into the unique position of heavy exposure to a huge variety of audio types as well as many different aspects of audio production that all contribute toward my skill set and experience.
Having mastered well over two hundred albums that have all gone off to production and subsequently gone on to be turned into thousands upon thousands of error-free copies, with no issues or problems, you can be confident your album is in Safe hands.
Formally trained in audio engineering, I hold a bachelor’s degree in ‘Music Technology’ as well as various other sound engineering and mastering qualifications. I also have over 25 years of real-world experience in the music industry, having DJ experience from an early age that ultimately paved the way for my ‘journey into sound’.
I am highly passionate about audio and technology and its appropriate applications in the modern musical marketplace, a place that we are all trying to understand and exploit rather be exploited by.
Over the years I have seen the music industry change dramatically and watched the ‘power’ slip out of the hands of the big labels who could easily extort and exploit talent by way of fantastic recording equipment, album advances and access to otherwise unobtainable means to make professional sounding recordings. This has, with the low cost of personal recording interfaces and equipment, turned about face and the modern artists themselves no longer ‘need’ record labels to ‘pay for it all’ (and be paid back disproportionately) to make and release an album. But this can also mean your album is not getting the best experienced technical skills required to optimize it for the modern musical marketplace.
Regarding Spotify, Tidal, Apple Music, and the other various DSP’s (Digital Streaming Platforms) out there, that discussion is worthy of a whole page on its own. Suffice it to say, they are good for investors and have become a staple in the musical landscape with such a rich tapestry of accessible music for an end user, though generally speaking, they tend not to be geared up fairly toward the artistic contributors. The need for professional collaboration between artists and engineers still exists if you want to get the very best results technically and to add the element of support to the fantastic art being created, and to inspire confidence that the product is ready for market and tailored appropriately based on its final destination.
Now more than ever, you need that extra gleam and sparkle to elevate your work to a professional standard that can help it swim better, faster, and stronger in the (already infested) digital waters into which you will be releasing it.
I like to think I put lightning in bottles, I don’t make lightning though, you do. I just know the best type of bottles to use and how to fill them.
It’s not crazy to take on the world, but you are crazy to think you should do it all alone.
Together, we can get your project where it needs to be in the marketplace with great communication, ideas, and intent.
Teamwork really does make the dream work.
Relevant qualifications.
BA (hons) Music Technology
Foundation Degree in Audio Music Production
Btec Lvl3 Music technology
City and Guilds certificate in Creative Sound engineering
M.I.S.T. Certified mastering engineer (Metropolis Institute of Sound Technology)
Any questions and queries will be happily answered and totally free of charge. I would only ever charge you for agreed work, based on your supplied audio itself and subsequent quotations supplied to you. Any communications or correspondence between us is not deemed ‘chargeable work’. I’m not a lawyer and heartily welcome you to get in touch directly via my contact page link (there is one at the top of this page) to discuss anything audio, anytime.